Artist Olivier Lefebre's Steve Jobs tribute made of real apples | creativebits™
Artist Olivier Lefebre's Steve Jobs tribute made of real apples | creativebits™ : 'via Blog this'
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What did iLearn from Apple & Steve
i am pretty sure almost everyone who admired this magician has their own version of what they learnt from Steve. So while i may write this so called common feature, what's really uncommon is the fact that i have always followed, admired and believed in whatever Steve did at Apple. it may be too much to say, but i did few things very similar to Steve myself when it comes to work & marketing. so before i begin, let me tell the points which will follow are my own, and at that point of time i really never knew that Steve too shared this kind of philosophy. Only when i started to read about him is when i realized that this similarity and that's when i started following, admiring and believing in Steve's Philosophy. Consumers are confused Just ask yourself what you need, and all the answer that you get are to do with things which are already present in this world like a car, smartphone, convenience (say online booking) etc etc. Consumers aren't able to foresee what t...
Airports are the packaging design of a country brand | Chris Reed on Partnership Marketing | Brand Republic blogs
Airports are the packaging design of a country brand | Chris Reed on Partnership Marketing | Brand Republic blogs : 'via Blog this'
Business Line : Industry & Economy / Marketing : Saffola launches masala oats in TN
Business Line : Industry & Economy / Marketing : Saffola launches masala oats in TN
Why advertising can never be a game changer these days?
Does mass advertising lead to mass sales? Does mass advertising change preference? Or does mass advertising change perceptions? my guess is a sure no. Advertising should never be given the most important role in a marketing strategy, because it does not have the long term effectiveness to meet the objective. Like Al Ries says, Advertising lacks credibility. I agree to that by large extent. My three questions thrown at table has a descending order to advertising ability to meet each of these objectives. Sales spikes are often seen when a product is mass advertised. Off-takes may increase, people will be influenced to try it out and the retailers might be happy to stock the products (FMCG P.O.V) and this is mostly true is a low involvement products where consumers are not very price sensitive. Preference Coming to another 'P' - preference, I think it takes a more credible advertising to change the preference of consumers. How effective & credible? I do not kno...